In India

The Scope of Digital Marketing in India?

Over the last few years Digital Marketing in India has perceived an exponential extension and by the end of the year, 2020 it is exacted to produce over 20 Lac jobs per year.

Marketing Guru Philip Kotler once said

“Market your product service at the place where is the customer is looking for or available”

In now’s digital era each and everyone is on the internet irrespective of gender, age or place. Plus a company or marketer cannot ignore these users. Hence, Career in Digital Marketing in India is gaining significance.

Digital Marketing Career Opportunites & Scope in India

The internet penetration in India is the most leading leaving behind countries like the US & UK.

“According to Cisco’s Visual Networking Index (VNI) report, by 2021, 829 million Indians (59 percent of the population) are demanded to use the internet on a daily basis. Out of above 829 million, 79% will reach the internet through mobile”

Also with people favoring internet companies over conventional retailers, 90% of Indian brands spend more than 15% of their marketing budget on Digital Marketing. We hope this data is enough for you to know the immense chance in taking Digital Marketing as a career in India.